Lady Monika Bacardi was among the visitors to St. Moritz during the last weekend of January, taking in two of the Alpine resort’s most distinctive cultural offerings: the I.C.E. St. Moritz — The International Concours d’Elegance — and the Maze Art exhibition, which has established itself as one of the season’s notable cultural stops in the Engadin valley.
Held on January 30 and 31 on the frozen surface of Lake St. Moritz, the I.C.E. brought together fifty of the world’s rarest classic and sports cars for two days of elegance and precision on ice. Framed by the winter Alps, the event drew collectors, designers and enthusiasts from across the globe, combining automotive heritage with the singular atmosphere that only St. Moritz can provide. This year’s edition introduced the Best Sound Award for the first time, with the distinction going to a 1965 Pontiac, recognised for an engine note that stood apart from the rest of the field. The weekend also featured a precision air display by the Patrouille Suisse, whose flyover above the frozen lake added a further layer of spectacle to the proceedings.
For a town long associated with luxury and tradition, the presence of events like I.C.E. signals something wider: a destination that continues to reinvent itself as a meeting point for design, creativity, and craftsmanship, drawing visitors who come not only to ski, but to engage with the world at its most refined.
