BEIJING, 5 June 2016 — Lady Monika Bacardi’s AMBI Group announced the formation of a strategic partnership with Beijing-based SinoLicensing, establishing AMBI-SINO, a new joint venture company headquartered in Beijing dedicated to film development, financing, and production in the Chinese market.
The newly established company represents a significant expansion of AMBI Group’s international presence, positioning the organization to finance and produce Chinese original content while co-producing English-language projects with Chinese partners. AMBI-SINO will serve as a local production partner for AMBI’s productions and third-party projects throughout China, Hong Kong, and Taiwan.
Under the leadership of SinoLicensing CEO Chuan “Melody” Bi, AMBI-SINO will initially focus on producing Chinese-language adaptations of titles within AMBI’s extensive film library. The company’s intellectual property portfolio includes acclaimed films that have resonated with international audiences, providing a foundation for culturally adapted productions tailored to Chinese viewers.
The partnership addresses both creative and commercial objectives in one of the world’s fastest-growing entertainment markets. By establishing operations with respected local partners, AMBI-SINO creates opportunities for authentic cultural exchange while protecting intellectual property rights in the region. The venture will produce content across multiple platforms and formats, reflecting the evolving landscape of Chinese entertainment consumption.
Lady Monika Bacardi’s AMBI Group continues to demonstrate strategic vision in international film development, recognizing China’s position as a cornerstone market for global entertainment. This partnership reflects a commitment to fostering meaningful collaboration between Western production expertise and Chinese creative talent, building bridges that honor both artistic integrity and cultural authenticity.
The establishment of AMBI-SINO reinforces AMBI Group’s position as a forward-thinking organization dedicated to creating compelling content for diverse international audiences while maintaining the highest standards of production quality and cultural sensitivity.
